Friday, 12 October 2012

Major Label Marketing Research (AO1/AO4)

Advertising - Directly selling the artist/song/album

Magazines, Billboards, CD Covers and TV Adverts.

Publicity - Raising awareness about the artist/their image and new singles or/and albums

Websites, TV Appearances, Websites, Award Ceremonies, Music Videos, Interviews (TV, Radio and Magazine) Magazine Frontcovers and Concerts.

Promotion - Competitions and merchandise used to promote star image

Clothing Ranges, Perfume, Computer Games, T-shirts and Food/Drink Sponsorships.

Social Networking - This is used so that the public can contact the artist. This is also to promote themselves, giving the public an insight into their lives.

Twitter, Facebook, Tumblr, Instagram and Myspace and a few others.

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