Friday, 30 November 2012
Wednesday, 21 November 2012
Major Label Marketing research (A01/A04): Music Video Analysis
How much does the average music video cost to make?
The budget for the average music video is between $200,000-$500,000.
The most expensive music video ever made was Michael Jackson & Janet Jackson- Scream, in 1995. The video production cost over $7000000.
What is the purpose of a music video?
Music videos are used to publicise an artist and promote their image. Often music videos are used to promote a new single or album. Music videos are also used as a visual aid to illustrate the "meaning" of the song. Music videos can also be used to change or feed into a stars image.
The basic structure of a music video is a 3-4 minute video with a combination of live performances showing the band/artist performing, the crowd at a show and the artist back stage warming up and "fooling around" with other band mates. A music video will usually include clips of the artist in their "real life" environment with close ups of the artist to advertise their visual appearance. Often artists are shown to be performing in unusual places such as empty fields. In Dappy's video "No Regrets" he is shown lip synching to the song on a rooftop. Music videos often also have a narrative with a strong theme. All these things in the music video are used to advertise the artists star persona and their single and album.
What is the purpose of a music video?
Music videos are used to publicise an artist and promote their image. Often music videos are used to promote a new single or album. Music videos are also used as a visual aid to illustrate the "meaning" of the song. Music videos can also be used to change or feed into a stars image.
The basic structure of a music video is a 3-4 minute video with a combination of live performances showing the band/artist performing, the crowd at a show and the artist back stage warming up and "fooling around" with other band mates. A music video will usually include clips of the artist in their "real life" environment with close ups of the artist to advertise their visual appearance. Often artists are shown to be performing in unusual places such as empty fields. In Dappy's video "No Regrets" he is shown lip synching to the song on a rooftop. Music videos often also have a narrative with a strong theme. All these things in the music video are used to advertise the artists star persona and their single and album.
Subscribe to:
Posts (Atom)