Friday, 8 March 2013

Guardian Article- How to work in the music industry

Gaining an understanding of the music industry

One of the most important things about understanding the music industry is to be aware of how trends are changing and how this will effect the music industry. By making sure you are well read and know about the music industry you will be able to predict what will happen in the future and have a well rounded understanding of the music industry as a whole. Knowing how a vary of jobs in the music industry work and what they do you will allow you to be able to do a variety of jobs.


Have a memorable CV

When writing a CV don't try to look too good or sell yourself as something you're not, however, it is important that you have a memorable CV. To make your CV memorable be creative on the lay out of your CV the way you write it, this will give an instant impression. Showing passion  and an active interest in the music interest will also give a good impression, you can do this by writing a little about your key interests in the music industry and a some reasons why the music industry is the right place for you. If you have either paid or volunteer experience in the music industry you should write about it. This will give the impression that you are interested and spend your spare time working in the music industry. Show that you are keen and proactive in the music industry and that you can use your own initiative.

Gain paid and voluntary experience

Try to get as much work in the music industry as possible, this means both paid and volunteer work both big jobs and smaller ones. One important thing to remember is that any job is a job and the more jobs you have on your CV the better. A lot of corporate executives started at the bottom of the company, this means you may need to work for your place in the music industry. Do a variety of jobs, only doing one type of job will limit yourself to only doing the same sort of thing. Attending as many music related conferences as possible will broaden your knowledge of the music industry.

Knowledge of Media Company

Photographer

Music photographers shape an artists image for their album cover, promotion materials and live in concert music photographers are often hired as independent contractors by record labels. Photographers take photos of artists for many different things including behind the scenes when the artists are together getting ready for a show or after a show. Photographers may also be in charge of editing the pictures they have taken. 

Music photographers can work for a company e.g a music label or a promotion company or they can work as a free lance photographer and take photos to sell to the artists labels 

Friday, 8 February 2013

Knowledge of Media Company job spec


Photographer

Music photographers shape an artists image for their album cover, promotion materials and live in concert music photographers are often hired as independent contractors by record labels. Photographers take photos of artists for many different things including behind the scenes when the artists are 





Wednesday, 21 November 2012

Major Label Marketing research (A01/A04): Music Video Analysis

How much does the average music video cost to make?

The budget for the average music video is between $200,000-$500,000. 
The most expensive music video ever made was Michael Jackson & Janet Jackson- Scream, in 1995. The video production cost over $7000000.











What is the purpose of a music video?

Music videos are used to publicise an artist and promote their image. Often music videos are used to promote a new single or album. Music videos are also used as a visual aid to illustrate   the "meaning" of the song. Music videos can also be used to change or feed into a stars image.

The basic structure of a music video is a 3-4 minute video with a combination of live performances showing the band/artist performing, the crowd at a show and the artist back stage warming up and "fooling around" with other band mates. A music video will usually include clips of the artist in their "real life" environment with close ups of the artist to advertise their visual appearance.  Often artists are shown to be performing in unusual places such as empty fields. In Dappy's video "No Regrets" he is shown lip synching to the song on a rooftop.  Music videos often also have a narrative with a strong theme. All these things in the music video are used to advertise the artists star persona and their single and album.

Friday, 12 October 2012

Major Label Marketing research (A01/A04): Webpage Analysis




Analyse website 400 words


Wretch 32 webpage has a very simple theme. The main colours are black and white, there is a lot of empty space on the webpage. There are 3 large photos in the middle of the page, these photos show 3 different sides of the artist. The first photo shows wretch 32 trying to show that his life isn't as different to a regular person as it would seem, this is shown by the artist looking in deep thought. The second photo shows the artist looking at something, the last photo is of the artist at work. The three photos together give the impression that the artist does the has the same life as everyone else; he goes out with friends the second could be him watching tv and the third i the artist at work.

In the top corner of the webpage shows synergy, there is a link to his facebook page, twitter and instagram. This i so that fans can keep up to date with what he is doing and when. The artist logo is shown twice, this is to catch the eye of the person viewing the webpage, and to keep the logo in their memory.